This animal-free whey is made with Perfect Day’s signature technology that transforms “milk’s essential genes” and microbes to convert plant sugar into the milk proteins whey and casein that Perfect Day says are nutritionally identical to those that come from cows. Instead, the key ingredient is identical to the whey protein found in milk. They’re pointedly touting Brave Robot as something other than a dairy alternative made from the usual suspects like nuts or pea protein. It’s a CPG company “with a singular focus on the next generation of natural foods.” This line is the first of its kind from The Urgent Company, which consists of Perfect Day founders Ryan Pandya and Perumal Gandhi in addition to entrepreneur Paul Kollesoff. Brave Robot is launching in eight flavors: Vanilla, A Lot of Chocolate, PB ‘N Fudge, Buttery Pecan, Hazelnut Chocolate Chunk, Vanilla ‘N Cookies, Raspberry White Truffle and Blueberry Pie. īrave Robot products are lactose-free and cholesterol-free and promise to deliver on the taste and mouthfeel of traditional dairy ice cream. The Urgent Company, a spinoff of pioneering animal-free dairy protein company Perfect Day, has announced Brave Robot, an ice cream line made with its animal-free whey protein that will be on sale at select retail locations and online nationwide by August. The grocery freezer section is expanding.
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